Property Specific Training

PROPERTY SPECIFIC TRAINING

Our team brings unrivalled experience in two of the most proactive, competitive and forward-thinking UK estate agencies – Foxtons and Marsh & Parsons. Combining our board-level experience and extensive knowledge of the property industry, with our challenging, energetic & human approach, we are deliver training that is proven to drive results in the relentlessly competitive industry marketplace.

Buyer Handling: Creating business in a competitive marketplace

Our team brings unrivalled experience in two of the most proactive, competitive and forward-thinking UK estate agencies – Foxtons and Marsh & Parsons. Combining our board-level experience and extensive knowledge of the property industry, with our challenging, energetic & human approach, we are deliver training that is proven to drive results in the relentlessly competitive industry marketplace.

How to win instructions and raise fees

Can agents still have USPs in such a crowded marketplace with such heavy reliance on marketing via the portals?  How do we now differentiate ourselves and avoid the ‘race to the bottom’ on fees?  We’ll explain how shifting away from the traditional USP-based pitch in favour of a consultative and relationship-based approach can dramatically increase fee and instruction levels.

Prospecting MAXIMISING CALL IMPACT AND EFFECTIVENESS

Most estate agency businesses now understand the value of prospecting, but the reluctance to ‘cold call’, combined with market challenges and a defensive consumer attitude, mean few do it as effectively as they could.  We work on changing the mindset towards prospecting and giving practical, effective strategies to help negotiators, managers and dedicated prospecting staff drive leads.

Creating the Ultimate Customer Experience

The customer experience has never been more important; expectations are high, competition is intense and social media means recommendation and reputation are everything.  The attitude and effectiveness of front-end staff will make or break a business.  We equip them with the skills, tools and confidence to deliver a customer experience that fuels referrals and guarantees repeat business.

LEADING PEOPLE, DELIVERING RESULTS

This course is designed to give leaders and managers the confidence, clarity and know-how to inspire, engage and accelerate the success of their teams. They will be given tools and strategies to develop an engaged and high performing team to increase revenue and reduce churn.

NEED-TO-KNOW LEGISLATION AND THE LETTINGS PROCESS

With many companies diversifying into lettings, this course is designed to provide a clear introductory overview of the basic legislation essential to any lettings role.   We’ll also look at how to deliver the relevant information in the context of a market appraisal, exploring upselling opportunities and overall helping you make the lettings process as customer-friendly and efficient as possible.

COMPANY INDUCTION AND TALENT DEVELOPMENT PROGRAMME

Delivering the training in line with the organisational culture and brand is an important part of maximising its impact.

Bringing fresh eyes to your existing induction and talent development programme ensures the content you’re delivering is as impactful, relevant and engaging as it can be. A ‘visible’ talent development programme is a fantastic recruitment, engagement and retention strategy, helping to fulfil the potential of your people.

ADMINISTRATION, RECEPTION & SUPPORT STAFF: MAXIMISING YOUR EFFECTIVENESS

A one-day course to enhance the communication skills, commercial awareness and confidence of anyone in an administrative or support role within estate agency. We’ll build the understanding of the part played in providing an outstanding customer experience and explore the practical skills for dealing with customers and colleagues to boost performance, resilience & job satisfaction.  We’ll look at:

  • The role within the business and how to maximise day to day effectiveness
  • Supercharging prioritisation skills
  • Understanding your own communication style and how to recognise and adapt to others (enhancing internal business relationships)
  • An insight into the customer journey and how to positively impact customer touch points
  • Adding value as an agent in a crowded market place 
  • Engaging qualification skills; how to engage people & ‘pre-suede’ prospective consumers.  
  • The best approach to booking in market appraisals
  • Dealing with difficult customers 
  • Developing emotional agility 
  • Taking ownership of your own success